Working on Rituals' International Marketing and Brand Development Team, I had the chance to play a very dynamic role. From making social creative assets, and brainstorming campaign strategies, to managing social media posts, and communicating with our APAC and EMEA partners. 

I had full ownership over a multitude of tasks, which include analysing and tracking 150+ posts across 6 Instagram and RED accounts, every month. Not only did I also create social create assets for our APAC markets (one of which was the month’s best performing content for that account), but I also created graphic design asset briefings for internal and external agencies, who brought my ideas to fruition.

Scroll down to check out some of my work below: